Ever wondered where brand names come from? How, for example, did somebody come up with Apple for a computer company? Where did Mercedes come from? How about Coca-Cola?
Well, I can’t leave you hanging, can I?
- Apple – because Steve Jobs liked them and because it was “fun, spirited and not intimidating” (the Sir Isaac Newton thing came later)
- Mercedes – named after chief engineer Emil Jellinek’s daughter
- Coca-Cola – from cocaine, an original ingredient, and kola, an African nut (and another original ingredient)
Ever wondered, though, what these words mean themselves? What’s the etymology (ultimate linguistic source) of “apple”? How did “Mercedes” come about? Where are “cocaine” and “kola” from?
Well, I can’t leave you hanging here either, can I?
- Apple – Germanic, “fruit”
- Mercedes – Spanish, “mercies,” from Maria de las Mercedes (“Mary of mercies,” a title for the Virgin Mary)
- Coca-Cola – Aymara (indigenous Bolivian language) / Mandinka (African language)
I’m no believer in definition by etymology (that’s an obscure grammar/linguistics thing). But it can be a little fun.
So, let’s give it a try. I’ll give you the etymological meaning of some brand name and you try to guess what it is. To make it a little easier, I’m putting them in like groups – tech, financial, etc. I’m also giving you the language of origin as well.
Good luck!
Tech
- Bricks (Spanish)
- Friend Construct (Native American [place name], Latin)
- Above (German)
- At-hand/distant (Latin, Old English)
- Speaker (Greek)
- Twist-flutter (Old English, Old English)
- AppeaseBrother (Latin, Germanic)
Financial
- Wasp Squeeze (Italian [name], Latin)
- More-papyrus (Latin, Greek)
- Wales Slope (Norman, Spanish - surnames)
- Table of the Wasp (Germanic, Italian [surname])
Consumer
- Victory (Greek)
- Coldhut (Germanic, Latin – surname)
- One-hare (Latin, Latin [surname])
- Chalktown (Celtic, Germanic – place name)
- Cram (German)
- No-breasts (Greek)
Food
- Son-of-War-power (Gaelic – surname)
- Great-river (Norse – surname)
- Fair of hand / bright fame (Gaelic, Germanic – surnames)
Automotive
- Lake-colony (Brythonic, Latin – surname)
- Modernity (Korean)
- Adze (Slavic – surname)
- Original-rice-paddy (Japanese – surname)
- Fruitful-rice-paddy (Japanese – surname)
- Father (Sanskrit – surname)
- Three-diamonds (Japanese)
- Little-fighter (French – surname)
Answers
Ready? I’m gonna give you the category, the clue, a logo, and then the answer. Scroll appropriately.
Tech
Bricks
AdobeFriend Construct
Texas Instruments
Above
At-hand/distant
Speaker
Twist-flutter
AppeaseBrother
Financial
Wasp Squeeze
More-papyrus
Wales Slope
Table of the Wasp
Consumer
Victory
Nike
Coldhut
Colgate
One-hare
Chalktown
Marlboro
Cram
Pampers
No-breasts
Amazon
Food
Son-of-War-power
McDonald’s
Great-river
Starbucks
Fair-of-Hand / Bright-Fame
Baskin Robbins
Automotive
Lake-colony
Lincoln
Modernity
Hyundai
Adze
Tesla
Original-rice-paddy
Honda
Fruitful-rice-paddy
Toyota
Father
Tata
Three-diamonds
Mitsubishi
Little-fighter