Nicknames for Financial Services Companies

I’m in the financial services industry. In particular, I’m in the market research side of it. And that means I’m constantly talking about the industry as a whole, and individual companies in particular. 

Not too surprisingly, some of those institutions get nicknames. Usually, they’re just shortened forms of longer names – Wells for Wells Fargo, BOA for Bank of America, Citi for Citibank, CREF for TIAA-CREF (now just TIAA, of course).

Sometimes, though, we have a little fun with them. Personally, I’ve come up with my own for pretty much all of them, really just for fun.

See if you can guess the real companies from their nicknames below. Answers are at the end.


Banks

Wells Farrago

Franco-American

Chaste

Shiti

Three Fifths

Salamander

SomeTrust

Pee ‘n See

Catapult One

Bank of the Wind

Alley

Reasons

Melons

Naval Feddy

BB&B

Beano

Us-bank

American Distress

Brokerages

TD Amerifade

Charles Schlub

Stan Morgan

TIAA-CRAP

Eddie Jones

Mudguard

Infidelity

T Pro Rice

Amerisurprise

Insurance

Mess Usual

Regressive

Gunko

A-flat

MetLite

New York Lite

Nationride

Thieving Financial

Library Mutual

Northwestern Unusual

Allsnakes

Snake Farm

Farmhands

Answers

Banks (Correct)

• Wells Fargo
• Bank of America
• Chase
• Citi
• Fifth Third
• Santander
• SunTrust
• PNC
• Capital One
• Bank of the West
• Ally
• Region
• Mellon
• Navy Federal
• BB&T
• BMO
• USbank
• American Express

Brokerages (Correct)

• TD Ameritrade
• Charles Schwab
• Morgan Stanley
• TIAA-CREF
• Edward Jones
• Vanguard
• Fidelity
• T Rowe Price
• Ameriprise

Insurance (Correct)

• Mass Mutual
• Progressive
• GEICO
• Aflac
• MetLife
• New York Life
• Nationwide
• Thrivent Financial
• Liberty Mutual
• Northwestern Mutual
• Allstate
• State Farm
• Farmers